How is the number of SKUs calculated?

Each paid website plan has a limit for the number of SKUs its store can contain. We calculate the number of SKUs by adding up all products and product variants in the website's store. Every product and product variant counts toward the SKU total, whether or not you have entered a custom SKU code for that product or variant.

For example:

  • A photograph that only comes in color and one size will count as one SKU.
  • A photograph that comes in color, black & white, or sepia and only one size will count as three SKU's.
  • A photograph that comes in color, black & white, or sepia AND comes in 5x7, 8x10, and 11x17 has nine SKU's.