How and why to use Feedburner
is an online service that offers some handy help for your RSS feeds. Using the basic
functionality of Feedburner is free, so we recommend it
for several reasons.
When you use Feedburner, you give Feedburner the address of the XML
feed from your blog element (we will refer to this as the "raw feed"). You can find this feed address by clicking the "settings" button on your blog element and look for the section on RSS.
Feedburner takes this raw feed and enhances it with other special
features and then generates its own feed, based on your feed. You then
share the Feedburner address for your feed instead of the address of
your raw feed. You can also insert the Feedburner address into the blog element (again, on the settings) and our system will use your Feedburner address instead of your raw feed address.
Your raw feed might have an address such as:
You would enter that address on Feedburner's site, go through their
easy-to-follow setup process and then they would supply you with
another address, which might look like this:
Feedburner's feed pulls information from your raw feed. It is still
updated every time you add new content and pushes that content out to
anyone who is subscribed.
So why would I want to use Feedburner?
There are several compelling reasons to use Feedburner to generate a
new feed address instead of simply sharing your raw feed address:
- Feedburner enhances your feed with additional information.
Feedburner gives you the opportunity to add information to your feed
that you can't add otherwise. This information includes things like a
feed description, copyright information and even some information helpful to iTunes (for podcasting) like an image that iTunes will
use when displaying your podcast. It is easy to set this information
up through Feedburner using their system.
- Feedburner provides you some statistics about how many subscribers you have to your feed.
- Your Feedburner feed address will be simpler than your raw feed address, making it easier to share.
- When sharing your feed, Feedburner provides you a nice landing page which can help your
potential subscriber figure out how to subscribe to your feed. For an
example of this, you can take a look at the feed page for this support site. Click the "subscribe" link on the left. You will be taken to the Feedburner landing page for this
feed. You can see how this page provides a good bit of helpful
information about our podcast, instead of just displaying the raw XML
We recommend that you take advantage of the benefits that Feedburner
can provide your feed at no cost. This will help take your blog or podcast to
a new level of professionalism and quality. To get started:
- Set up your blog or podcast feed through a blog element on your site.
- How to add a blog element
- How to podcast with the blog element
- Take the raw feed address generated by your blog element and burn that feed on Feedburner. To find the raw feed address, click on "settings" for the blog element and scroll to the bottom of the page.
- Place your Feedburner feed address into your blog element. Visit the blog settings again and paste the Feedburner address into the alternate feed address field.
- Click the Save my changes button.
Posted on Thu, August 10, 2006